The Key to Driving Gen Y

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Jacqueline Barba in Think With Google:

Gen Ys are a tough crowd for automakers. According to reports, they aren’t all that interested in buying or owning cars. They don’t even really like cars, and they’re not so keen on driving, either. To put this in perspective, the list of things that Gen Ys like better than cars includes the internet, iPhones, tablet’s, and – according to one study published by Auto News – visiting the dentist.

That’s exactly how I feel about cars – maybe apart from the dentist thing. For me, using public transport and car pooling is usually cheaper and easier than owning and maintaining a private car. Another article covering the topic by Hasan Dudar & Jeff Green on Bloomberg tries to give an explanation:

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