Equality,
Innovation,
Honesty
And advancement
Are all words we chose from a list.
The text was written by Kendra Eash (mcsweeneys.net) and the video was created by Dissolve, a stock video provider. I’m still not sure what to think of Dissolve’s involvement. All they say is „with our footage you can make a generic brand video!“ What a great selling point.
I guess the selling point is: less work for the responsible marketing person if he/she decides to use this footage.